MARWOOD NEWS -Collaborations

Alice Made This- Interview

  1. Can you tell us a bit about Alice Made This. How did the idea come up? What was your starting point?

Alice Made This launched in 2012 after Ed, my husband, and I struggled to find a clean refined pair of cufflinks for our wedding. Cufflink was a great introduction to the fashion industry and an opportunity to use a product to illustrate industrial craftsmanship in Britain. It all began in our garden shed! 

  1. Why men’s accessories? Would you ever design for women?

I have grown up with two brothers and am a bit of a tomboy at heart. I get tools as gifts and prefer DIY to cooking. Designing for men seemed like an appropriate path. An accessory for a man is a refined mix of form and function. Whether it is a cufflink, a watch, a wallet or a glove… they can highlight a mans character but they also have a job to do.

  1. Why are Alice Made This products different from the rest of the market? Tell our readers more about your unique process…

My career background prior to Alice Made This was in product and industrial design. I fell in love with being in factories and have made this passion integral to the brand. With our designs, we celebrate materials, manufacturing processes and industrial craftsmanship and offer our customers something unique that continues to tell its own story, for years to come.  Our pieces reflect the process by which they are produced. Our collaboration is made in a factory that specializes in aerospace and engineering parts. They are made on a precision automated lathe and this dictates the machined, graphic aesthetic. They are then post produced in an industrial electroplating facility which specializes in precious metal plating for the electronics and nanotechnology industry. Again the metals reflect those, which are used in the process and its industrial products.


amt process 2

cuff close up 2
amt process 3


  1. Who is your customer?

We have a broad customer base. On one hand it is the stylish man looking for a detail to finish his outfit. On the other hand it is the female shopper looking for that perfect gift. In both cases it seems to be someone that is drawn into a story and someone who likes to see provenance and design as a benchmark.

  1. You have recently grown the team and got a new studio. Tell us more about this…

Yes – I am very excited to have grown the team. My husband has come on board to take on the commercial side of the business and this allows me to focus on the bits that I am good at and that I enjoy most. We have a lovely studio in Bermondsey that gives us a space to show our products and grow.

  1. The process is the most important part of creating new products. Whose process inspires you and why?

Alan Fletcher is a great source of inspiration to me. His motto of “Design is not a thing you do. It’s a way of life.” Strikes a cord. His graphic thought process and visual thinking was amazing.

  1. Why collaborate?

Becky and I are both women designing for men. Standing side by side at the fashion week we learnt about each other’s product processes and materials.  We have an equal passion for British manufacturing and material tactility that has turned into a collaboration. It was a really lovely process and a great way to explore and implement both parallel and juxtaposed ideas.

  1. Finally, do you have exciting new projects coming up?

We are about to launch some gifting solution for Christmas and the holiday season, and a creative collaboration with cocktail maker! January sees the launch of a new production story, which I am really excited about as the process and its history is close to my heart. 

Interview by Ozi Enver 

Marwood x Alice Made This tie and tie pin set is available now to buy on Marwood and Alice Made This websites. The collaboration set is also available through our stockists in the UK and US. Also check out the exclusive black and gold exclusive set we did for Selfridges.

UK: Mr Porter, Selfridges, Fenwick and Fortnum and Mason.

US: Mr Porter and Bergdorf Goodman

amt process 4
 set 1
set 2


Sam Kerr’s All Fall In

This season has been significant in terms of collaborations. One of them is of course is our printed English lace using All Fall In’s tessellating leaf design. During the past two weeks All Fall In creator Sam Kerr has been putting his stamp on nine Marwood swing tags. As these pictures show, Sam has been beautifully defacing our usual hangtags that explain the Marwood mantra on the reverse. Using acrylic ink, Sam has hand painted his tessellation design perfectly on to 9 individual tags. The first nine customers* to purchase any Marwood + All Fall In product from our website will also receive one of these original artworks. Shop the products here… SHOP ALL FALL IN

* We will backdate this offer to those of you who have already bought All Fall In – biensur! 

Check out more of Sam’s wonderful All Fall In work here…. http://allfallin.com/site/

Also, our collaboration is featured in the new edition of The Article Magazine. You can pre-order your special edition copy now on their website… http://www.the-article-magazine.com/. We are excited to share ‘behind the scenes’ photographs and portraits shot on film by Stephen J Morgan and a smart and stylish write-up by John Michael O’Sullivan. Let us know what you think of it…






Alice Made This x Marwood

Alice Made This and Marwood A Process of Collaboration   British designers Alice Made This and Marwood celebrate their shared philosophy of experimentation with British manufacturing and the creation of new and exciting products from traditional processes, with the launch of four exclusive tie-pins and ties. Alice Made This, known for her precision metal turned cufflinks and inspired by Marwood’s diamond logo design, has designed four tie-pins available in 24ct. gold, silver, copper and pure rhodium plated, precision metal turned, using a brass bass. Marwood influenced by Alice Made This metal work has developed four individual silk and wool jacquards in partnership with their trusted silk mill in Suffolk, England. Staying true to the Marwood love of texture and pattern, the colour options offer the customer a variety in luxury. The collaboration ties and tie pins will be in Marwood Online store soon. The collaboration will also be available to buy at Bergdorf Goodman, Selfridges, Mr Porter and Fenwick. Images by Ali Mobasser. Portrait by Matt Walder.

Click images to shop now.






Marwood x Cherchbi

Marwood collaborated with Cherchbi at the end of last year to produce a set of luxury travel companions.

Marwood X Cherchbi Collaboration Products

A proper collaboration. The Marwood x Cherchbi three-piece collection draws on the essence and unique skills of both brands; our iconic cloths (Herdwyck wool tweed and Marwood staircase silk) and a shared passion for traditional English making techniques. The result is luxurious yet robust set comprising travel case, tie and bow tie.

Originally inspired by 1920′s collar cases the travel case is a dual-use travelling companion. We understand a tie should be kept rolled to keep its shape, the travel case will hold six alongside bow ties too. The case doubles as a wash kit; usefully, the silk lining is waterproof. It is trimmed with English saddle leather and a solid brass Riri zip. Cleverly, the end panels are shaped to hold contents secure and the zip collar extends to become a carry handle.

The tie and bow tie beautifully combine our signature tweed and silk. The monochromatic colouring is offset by wonderfully rich textures; a versatile combination to compliment many outfit types.

Each item can be bought separately or together as a specially priced three-piece set. All styles are available in Herdwick grey tweed, the travel case is trimmed with black leather and solid brass hardware.

Using the Cherchbi herdwick tweed, we made a wonderfully English tie and bow tie with the signature Marwood staircase tipping. Cherchbi then designed and produced a new travel kit bag, designed to be practical for a multitude of tasks but with the primary job of storing your ties and bow ties safely for travel. We encourage a rolled tie to keep its shape for longer.

Port Magazine interviewed Becky French of Marwood and Adam Atkinson of Cherchbi here…